What does Gotoco standfor? And how do you say it..

Firstly, pronounciation:

We heard lots of mixup over the years on how to pronounce our name, sorry about that. For clarification, it is:

Go, as in to go somewhere!

To, as in to go somewhere!

Co, as in co-operate

What does it mean??

When we setup Gotoco, we aspired to be the ‘go-to‘ for anyone wishing to ‘go to' somewhere! But then we realised that 'goto' is not google-able and so we adopted the 'co'. Co came in originally simply because our URL  ended with .co! We have since backronym-ed ourselves so that the 'co' means company. So, we are the Goto company - or simply Gotoco! For more about all that, please check out this article.